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The People
The Kapit-kAMAy core is headed by 8 Ateneo students who serve as project directors under the Externals department of AMA:
THE PROJECT DIRECTORS
Mary Ann Alampay (3- BS Management)
Kathrine Anne Buyoc (2- AB Management Economics)
Jacqueline Gorospe (3- BS Management)
Katrina Macaraig (4- BS Management)
Kathryn Pua (3- BS Management)
Rembrandt Tolentino (4- BS Management in Applied Chemistry)
Charmaine Yu (3-BS Management)
The Kapit-kAMAy core is headed by:
Jan Jizelle Ang (3- BS Management)
President, Externals Department
Jonathan Fong (4- BS Management in Applied Chemistry)
Associate Vice President
Stanley Yu (4- BS Management in Applied Chemistry)
Ateneo Management Association
The Ateneo Management Association (AMA) is a business-oriented organization that aims to instill, develop and cultivate entrepreneurial
spirit among its members and partner communities. Members are encouraged to use their classroom concepts in real hands-on
venues like the AMA Mall, the Enstrat Entrepreneurial Challenge and many others.
The flagship project of AMA for this year is Kapit-kAMAy: Social Entrepreneurship Challenge under the Externals department.
Gawad Kalinga
Gawad Kalinga (GK) translated in English means to "to give care", and it is an alternative solution to the blatant
problem of poverty not just in the Philippines but in the world. GK's vision for the Philippines is a slum-free, squatter-free
nation through a simple strategy of providing land for the landless, homes for the homeless, food for the hungry and as a
result providing dignity and peace for every Filipino.
Gawad Kalinga is more than about building houses for the poorest of the poor. Providing a decent home is just the beginning
of the transformation of the people and the community.
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Our Activities
To guide the participating teams, KKSEC has provided them with several workshops:
| iKNOWvation: Business Research & Proposal Workshop |
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In this first workshop of Kapit-kAMAY, the participants were able to learn about the basics of business research and business
proposal making through talks given by top speakers in the business world and full-time GK volunteers.
The topics covered in this workshop are: "Knowing a Winning Business Idea" by Mr. Jaime Mendejar; "Social
Entrep and Business Research" by Ms. Reese Fernandez; and "GK and My Proposal" by Mr. Paolo Maipid.
| Supercharge! Marketing & SME Workshop |
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Teams learned about the essentials in Marketing and Small-Scale Budgeting from top speakers and leading entrepreneurs from
the business world and the Ateneo Faculty. The speakers were Mr. Asi and Mr. Perlada.
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| MOB: Managing Operations in Business |
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Through the 3rd and final workshop, the teams were able to learn about the various processes undertaken in the production
of goods ans services through the informative talk given by Mr. Ricky Pilar from the Ateneo Faculty. They also received a
very inspiring talk from sucessful business woman-turned-full time GK volunteer Ms. Pinky Poe.
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